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	<title>The Wheel World &#187; David Walsman</title>
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	<description>Gazette auto blog</description>
	<pubDate>Thu, 12 Mar 2009 16:53:07 +0000</pubDate>
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		<title>Car Buying 101</title>
		<link>http://thewheelworld.freedomblogging.com/2008/12/22/things-i-told-my-friend-about-buying-a-car/396/</link>
		<comments>http://thewheelworld.freedomblogging.com/2008/12/22/things-i-told-my-friend-about-buying-a-car/396/#comments</comments>
		<pubDate>Mon, 22 Dec 2008 23:15:09 +0000</pubDate>
		<dc:creator>David Walsman</dc:creator>
		
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://thewheelworld.freedomblogging.com/?p=396</guid>
		<description><![CDATA[Last night I got a phone call from a friend asking what I have been asked by hundreds of friends and neighbors: I want to buy a car this weekend, so what do I do? Having worked in automotive advertising for the last five years, I hear this question a lot. I thought it would [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Last night I got a phone call from a friend asking what I have been asked by hundreds of friends and neighbors:<span> </span>I want to buy a car this weekend, so what do I do?<span> </span>Having worked in automotive advertising for the last five years, I hear this question a lot.<span> </span>I thought it would make a good post for the Gazette.com’s automotive page.</p>
<p class="MsoNormal">This is what I told him.</p>
<p class="MsoNormal"><strong>Research, Research, Research</strong></p>
<p class="MsoNormal">First decide what kind of car you want and how much you want to spend.<span> </span>Arrange financing ahead of time.<span> </span>There is nothing more disappointing than finding the car of your dreams and not being able to qualify for it.<span> </span>Call your credit union or bank and get pre-qualified.<span> </span>These quotes last up to a month, so there is no rush to buy the car.<span> </span></p>
<p class="MsoNormal"><strong>Do not get locked into one type of car:</strong></p>
<p class="MsoNormal">The auto industry, like any other, is based on supply and demand.<span> </span>If you must have that Honda Civic when supply is low, you will pay too much.<span> </span>Be flexible.<span> </span></p>
<p class="MsoNormal">If you are looking at Civics, consider the Nissan Maxima, Toyota Corolla, or Mazda 3.<span> </span>If you want a Tacoma, also look at the F150 and Silverado.<span> </span>All cars are not the same, but you should not be fixated on one car if you want the best deal.<span> </span>Research all types of cars taking into account pricing and industry ratings.<span> </span>There are great research sites for comparing vehicles.<span> </span>Edmunds.com is my favorite.</p>
<p class="MsoNormal"><strong>Price should not be the only factor</strong><span><strong> </strong></span></p>
<p class="MsoNormal">Everyone wants the best deal.<span> </span>So do I.<span> </span>But lowest price doesn’t always mean best car.<span> </span>Certified used vehicles are a great example.<span> </span>Dealers have to pay the manufacturer money to certify their vehicle so they inherently cost more.<span> </span>They also come with warranties, lower interest rates, and peace of mind.<span> </span>This is not an endorsement for certified used cars but merely an example of why a better vehicle may cost more.<span> </span>Leather cost more than fabric, a Bose stereo is more than a standard, and if that dealer had to buy new tires, the cost is passed on to you.<span> </span>You, however, will not have to buy new tires in a month.<span> </span>Factor in these things when shopping.<span> </span></p>
<p class="MsoNormal"><strong>Look at more than one car</strong></p>
<p class="MsoNormal">Once you decide which vehicle you want, look through advertising to find specific vehicles that interest you.<span> </span>Do not drive up and down dealer row looking for that car.<span> </span>If you want new, believe it or not, the newspaper is still the best place to find the latest local specials on new cars.<span> </span>You’ll find interest rates, dealer incentives, and so forth.<span> </span>If it is not in the paper, consult the manufacturer’s website.<span> </span>For used cars, go online.<span> </span>Check out the Gazette.com’s automotive page, www.springswheels.com (shameless plug).<span> </span>Find at least three cars that you like, print out the details, and hit the road.</p>
<p class="MsoNormal"><strong>Pound the pavement</strong></p>
<p class="MsoNormal">Physically look at more than one car.<span> </span>Go to the car you might like the most first, but don’t rule out the other three ads you printed.<span> </span>And don’t rule out a car if it is more than the others.<span> </span>Maybe it is worth more.<span> </span>If it isn’t, show the dealer the other ads you printed out and ask him to match it.<span> </span>You may be surprised when he does.<span> </span>Keep in mind that he is under no obligation to match another dealer’s price.<span> </span>The dealer owns the car and can charge whatever he wants.<span> </span>If he can provide a valid reason for charging more, than allow him to do so.<span> </span>If he cannot, walk away.<span> </span>But don’t automatically mistrust dealers because he sells cars for a living.<span> </span></p>
<p class="MsoNormal">After driving all three cars, decide which one you like best.<span> </span>Find out what each car will be OUT THE DOOR!! Tax, title, and licensing fees are standard across the industry.<span> </span>Dealer Handling Fees are not.<span> </span>Some charge $299.<span> </span>Some charge $999.<span> </span>Find out what that fee is.<span> </span>If the car is $300 less but the dealer handling fee is $500 more, you did not save money.<span> </span>Make this part of your decision.<span> </span></p>
<p class="MsoNormal"><strong>Buy the Car</strong></p>
<p class="MsoNormal">Once you know what you want, begin the negotiation.<span> </span>If the car is more, show the dealer ads for similar cars (ie same make, model, year, equipment, mileage,) and ask them to match it.<span> </span>Keep this within 100 miles.<span> </span>Do not show the dealer a car in California that is $500 less than theirs.<span> </span>They will not like it and it makes you look dumb.<span> </span>They will tell you to go to California and buy the car.<span> </span>If the dealer will not match, then decide if the car is worth more money, or buy choice number two.<span> </span>Often, the car is already a great deal.<span> </span>No negotiation necessary.<span> </span>Buy it.<span> </span></p>
<p class="MsoNormal">
<p class="MsoNormal"><strong>The oldest trick in the book</strong></p>
<p class="MsoNormal">The oldest trick in the book is to bring in a cashiers check for $200 dollars less than the out the door advertised price.<span> </span>If this works, great, but don’t be surprised if it doesn’t.</p>
<p class="MsoNormal"><strong>Dealer financing</strong></p>
<p class="MsoNormal">There is a great misconception about dealer financing.<span> </span>It is not always best to finance the car through your own bank.<span> </span>In most cases the dealer can get you a better interest rate than your bank due to their high volume of loans.<span> </span>This will save you money, and the dealer makes a couple hundred bucks more on the side.<span> </span>It is a win, win.<span> </span>You can also use this as a negotiation tool.<span> </span>I know a lot of dealers who will cut you a break on the price of the car if you finance through them.<span> </span>Listen to them, and decide what is best for you.<span> </span></p>
<p class="MsoNormal"><strong>Private sellers</strong></p>
<p class="MsoNormal">Many people only buy from private sellers.<span> </span>This is a mistake.<span> </span>Do not assume you are getting a deal or can trust someone because they are not a dealer.<span> </span>Private sellers see what the cars are going for online or in the paper and match those prices.<span> </span>They do not, however, send that car through their shop to ensure nothing is wrong with it.<span> </span>They do not provide warranties, new tires, detailing, etc.<span> </span>What you see is what you get.<span> </span>I am not saying do not buy from private sellers, I am only saying that you should consider all factors when making a buying decision and weigh your options carefully.</p>
<p class="MsoNormal"><strong>Have Fun</strong></p>
<p class="MsoNormal">This should be a fun process.<span> </span>Enjoy it.<span> </span>This can be a high pressure situation, but if you prepare for it, you can generally take away dealer ammo and enjoy the process.<span> </span>If you feel uncomfortable, walk away.<span> </span>You have the right to a good experience as you buy the car you’ll enjoy for years.</p>
<p>Post from: <a href="http://thewheelworld.freedomblogging.com">The Wheel World</a></p>
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