Standard features and options
January 4th, 2008, 11:29 am by phoskins
Recently, a friend and I were discussing the merits of a vehicle she test drove. The vehicle (which shall remain nameless) was loaded with options, among them, daytime driving lights. It seemed a little odd to us that daytime driving lights would be optional. Even more odd is the fact that they are an individual option, costing $40. We wondered if someone who is spending $40,000 — or more — on a car would decide another $40 was just too much.
Obviously this topic had my friend and me flummoxed. We could understand daytime running lights being part of an add-on package, but still couldn’t get our heads around them being a stand-alone option. After puzzling over this for awhile, I’ve come up with some ideas.
Maybe there are people out there who wouldn’t buy this particular vehicle if the daytime running lights were a standard feature. Maybe there are those among us so strongly opposed to having their headlights come on automatically that they would refuse to consider the cars many other merits. Maybe there are enough people out there who say, “I’ll turn my lights on when I’m darn good and ready, and there’s no way on Earth I’ll buy a car that’s going to do it for me,” that the manufacturer decided to make daytime running lights a $40 option rather than throw it in as standard.
Maybe I think about these things too much.




